Become a Vancouver Island Golf Trail Partner
Golf Vancouver Island (GVI) is an award-winning golf sector destination marketing organization. Our
Direct Benefits for all Golf Vancouver Island Partners include: destination marketing organization generating destination awareness, client-direct bookings for their partners, and supplementary bookings through a central reservation office.
Overview
Golf Vancouver Island promotes Vancouver Island as a unique golf vacation destination through award-winning multimedia marketing campaigns and initiatives, hosting of travel media and developing relationships with industry influencers. Golf Vancouver Island is run by a diverse board of directors and contractors that meet regularly to maintain a leading-edge approach to marketing, monitor program implementation and capitalize on opportunities as they become available.
We are delighted to report that Golf Vancouver Island was able to broadcast our golf destination message throughout Canada, focusing on BC, Alberta and Ontario, and into the US, targeting California, obtaining over 14M impressions via digital, broadcast, and traditional media exposure, and as a result, able to secure over $1.65M in direct bookings to our partners through our Central Reservations call centre… and this is just the tip of the iceberg. We also tracked more than 9,700 direct partner referrals last year and conservatively estimate the cumulative ROI for partners to be many times the direct bookings figure.
The Board of Directors and Contractors continue to work diligently to maintain a leading-edge approach to marketing and capitalize on opportunities as they become available, host travel media, generate new photo and video assets and look to engage social media influencers all in efforts to showcase Vancouver Island as the destination for golf travel in Canada.
Markets
Primary Geographic Markets: British Columbia’s Lower Mainland & Okanagan, Alberta Metros
Secondary Geographic Markets: Ontario (GTA), California
Partnership Benefits
Direct Benefits for all Golf Vancouver Island Partners include:
- Inclusion in Golf Vancouver Island’s direct investment of $470,000 in marketing Vancouver Island as a golf destination.
- Inclusion in the British Columbia Golf Marketing Association (BCGMA) at golfinbritishcolumbia.com and Destination BC’s $200,000+ Cooperative Advertising marketing efforts, focused on mid-haul domestic market development in Ontario and re-establishing US travellers.
- Enhanced full-page profile on golfvancouverisland.ca
- Inclusion of your facility/services in packages offered through GVI’s Central Reservations golf vacation one-stop-shop booking service.
- Professionally managed digital advertising via search engine marketing, display acquisition and remarketing, video and targeted social media advertising.
- National television broadcast advertising on PGA Tour event programming.
- Electronic newsletter distribution to 50,000+ Emerald Club subscribers PLUS targeted Electronic Direct Mail initiatives in Canada & US
- Content development, including blog writing, course photography and video production.
- Print advertising in targeted golf publications including SCOREGolf Magazine, Alberta Golfer and other golf vertical and relevant publications.
- Editorial and destination features on Vancouver Island golf courses and vacation experiences through media relations activities, including independent visit coordination and ongoing media communications.
- Opportunites to market directly to the Vancouver Island Trail Pass holders with offers and messages.
- Professional social community engagement on Facebook, Instagram, Twitter, & YouTube
- Advertising opportunities within the Emerald Club Newsletter and on GolfVancouverIsland.ca to showcase your business to targeted golf travellers.
- Access to the Partner’s Clubhouse on golfvancouverisland.ca/partners including updates, sales statistics, and your Board of Directors’ contact details.