Become a Vancouver Island Golf Trail Partner
Golf Vancouver Island (GVI) is an award-winning golf sector Direct Benefits for all Golf Vancouver Island Partners include: destination marketing organization generating destination awareness, client-direct bookings for their partners, and supplementary bookings through a central reservation office.
Overview
Golf Vancouver Island promotes Vancouver Island as a unique golf vacation destination through award-winning multimedia marketing campaigns and initiatives, hosting of travel media and developing relationships with industry influencers. Golf Vancouver Island is run by a diverse board of directors and contractors that meet regularly to maintain a leading-edge approach to marketing, monitor program implementation and capitalize on opportunities as they become available.
Following the challenges experienced through the past few years we are more than delighted to report that Golf Vancouver Island was able to broadcast our golf destination message throughout Canada and into the US, targeting California, obtaining over 12M impressions via television, web and traditional media exposure, and as a result, able to secure over $2.3M in direct bookings to our partners through our Central Reservations call centre. This is an all-time record for Golf Vancouver Island, the second year in a row. We sincerely hope that you too have been able to see some of these direct bookings come through your facilities this year.
The Board of Directors and Contractors continue to work diligently to maintain a leading-edge approach to marketing and capitalize on opportunities as they become available, host travel media, generate new photo and video assets and look to engage social media influencers throughout 2022 and into 2023 all in efforts to showcase Vancouver Island as the destination for golf travel in Canada.
Markets
Primary Geographic Markets: British Columbia’s Lower Mainland & Okanagan, Alberta
Secondary Geographic Markets: Ontario & Quebec – GTA & Montreal, California
Partnership Benefits
Direct Benefits for all Golf Vancouver Island Partners include:
- Inclusion in Golf Vancouver Island’s investment of $435,000 in marketing Vancouver Island as a golf destination.
- Inclusion in the British Columbia Golf Marketing Association (BCGMA) and Destination BC’s $250,000 Cooperative Advertising marketing efforts, focused on mid-haul domestic market development in Ontario and re-establishing US travellers.
- Enhanced full-page profile on golfvancouverisland.ca
- Inclusion of your facility/services in packages offered through GVI’s Central Reservations golf vacation one-stop-shop booking service.
- Professionally managed digital advertising via search engine marketing, display acquisition and remarketing, video and targeted social media advertising.
- National television broadcast advertising on PGA Tour event programming.
- Electronic newsletter distribution to 37,000+ Emerald Club subscribers PLUS targeted Electronic Direct Mail initiatives in Canada & US
- Print advertising in targeted golf publications including; SCOREGolf Magazine, Alberta Golfer and other golf vertical and relevant publications.
- Editorial and destination features on Vancouver Island golf courses and vacation experiences through media relations activities including independent visit coordination and ongoing media communications.
- Content development including blog writing, course photography and video production.
- NEW Complimentary Content Sponsorship on Facebook/Instagram valued up to $500 linked direct to your business.
- Social media community engagement on Facebook, Instagram, Twitter, & YouTube
- Advertising opportunities within the Emerald Club Newsletter and on GolfVancouverIsland.ca to showcase your business to targeted golf travellers.
- Access to the Partner’s Clubhouse section of the website that includes periodic updates, sales statistics, and your Board of Directors’ contact details.